Question:1 Which of the
following is an important aspect of creating blogs and posting content?
Ans:
Posting at least once a month to the blog.
Question:2 Which of
the following would be leveraging both social network and traditional
marketing?
Ans:
A print advertisement in a magazine which drives people to a website where
there is a free trail offer.
3.What is
social media optimization?
Ans:
Creating content which easily creates publicity via social network.
Question:4 What is a
“call to action”
Ans:
Giving an advertisement’s receiver a specific direction such as “visit the
site”.
Question:5 What
is a “vlog”?
Ans:
New technology to aid in blogging
Question:6 What can a
company do on Facebook apart from their page to create a following?
Ans:
Use Groups, both company originated and posting to other group.
Question:7 What is
meant by “micro-blogging”?
Ans:
Blogs with limited individual posts, limited by character count typically.
Question:8 What is
meant by A/B testing in marketing?
Ans:
Testing 2 versions of an advertisement to see which elicits the best response.
Question:9 What Place
does Pricing have in marketing?
Ans:
Different Pricing levels can be the pricing level relative to competition is
important
Question:10 What would
the marketing budget section of a marketing plan detail?
Ans:
The expected costs for each ad campaign based on the delivery method
Question:11 What
methods of social network marketing should a company always use?
Ans:
Depends on the company, their product, their audience
Question:12 What is
“guerilla marketing”?
Ans:
Marketing which relies on time and energy rather than a large dollar budget.
Question:13 What
is meant by Brand Management?
Ans:
The company executive management team.
Question:14 What is
meant by the “blogosphere”?
Ans:
The interconnected community of blogs via linking to each other
15 What is meant by the “blogosphere”?
Ans:
The interconnected community of blogs via linking to each other.
16 What is meant by “micro-blogging”?
Ans:
Blogs with limited individual posts, limited by character count typically.
17 What
is
a “call to action”?
Ans:
Giving an advertisement’s receiver a specific direction such as “visit the
site”.
Ans:
A few sentence mixed with several links to other sites and references.
Question:18 Why is there
no specific definition of what is social media marketing?
Ans:
The concept is relatively new compared to traditional marketing and is still
being defined.
Question:19 How
does creating a social network marketing plan differ from a traditional
marketing plan?
Ans:
There is no need for a social marketing plan, but social marketing plan is
required for traditional marketing.
Question:20 How
can a company use the same material for both traditional and social network
marketing?
Ans:
Utilizing a television ad campaign online as well on their site and sites such
as YouTube.
Question:21 How
often should a marketing plan be revisited?
Ans:
As often as needed in order to revisit the plan of action and revise any new
actions
Question: 22 How do
ebooks represent a from marketing?
Ans:
They are often free, include useful information, and direct the reader onto the
company which created the ebook for.
Question:23 In a company who should own the
social marketing plan?
Ans:
Head of Marketing.
